Online casino software developer Playtech and sportsbook Ladbrokes have agreed a new deal that will see Ladbrokes offer a range of software and slots developed by Playtech at its online casino.
The new software and services agreement will extends the current deal that is in place between the two companies and will see Ladbrokes using Playtech’s subsidiary company PTTS to develop its digital venture more effectively.
The agreement will also give Ladbrokes the opportunity to offer any game from Playtech’s expansive slots portfolio as well as using Playtech’s latest technology and software.
The deal has been signed for a 5 year period and will see a new ‘Vegas’ tab added to the Ladbrokes website where the new slots and software developed by Playtech can be found.
Playtech CEO Mor Weizer said “This will be a landmark transaction for Playtech that clearly demonstrates the value of PTTS and the diversity of Playtech’s business offering. Ladbrokes is one of the largest and most respected brands in the betting and gaming industry, and we are delighted to have secured the opportunity to play an important role in accelerating the growth of its digital business.”
He added “The breadth and depth of the software and services to be provided under these agreements are unique to Playtech, and reflect the Group’s successful acquisition strategy. We are very excited about the prospects for this venture with Ladbrokes and are committed to making it a great success.”
Richard Glynn, CEO of Ladbrokes, stated “Ladbrokes has made significant progress over the past two years by investing in our core technology, revitalising our brand and making our customer offer more competitive. The next phase of this reinvigoration will see us work closely with Playtech to increase customer lifetime values through enhanced CRM, an area in which Playtech has a proven track record.”