Las Vegas-based online and land-based slot developer Bally Technologies announced a new content supply deal with UK bookmaker and online casino William Hill this week.
The content supply deal agreed between the two firms will see Bally Technologies online slots available to play at William Hill giving UK players the chance to play the new games.
This is the latest in a long line of deals that Bally Technologies has set up with other companies to further the exposure and availability of their online slots. Previous partnership deals have been penned with the Scandinavian online casino Mr Green and Intellectual Property and Software Limited.
Tony Plaskow of Bally Technologies stated “Bally Technologies is excited to supply its market-leading slot content to William Hill. We look forward to working closely with one of Europe’s leading interactive gaming brands.”
Head of Gaming Operations for William Hill James Curwen said “We are happy to partner with Bally Technologies to offer its games to William Hill customers online.”
Curwen added “Bally Technologies’ innovative games have been successful in land-based casinos around the world and we are certain our players will enjoy them.”
Many of the Bally Games have been added to the slot games found at Gamingslots, which include reviews, videos and free play versions.