Bally, often called Bally’s, is a US casino technology company and owner of casino and hotel resorts worldwide. The brand is synonymous with gambling and their bright red logo can be seen emblazoned on brick and mortar casinos, and online casinos too.
Bally’s progression into slot machine technology is not as typical as other slot manufacturers such as WMS Gaming or the Australian company Aristocrat. The company was originally called Advanced Patent Technology and specialized in medical and electronic products for the early part of its corporate life.
It wasn’t until 1979 that the company made a move into the gaming industry with the acquisition of the United Coin Machine Company, one of the largest slot machine owners in Nevada. They also started their casino property portfolio, with the Colorado Belle hotel and casino in Laughlin. This was the beginnings of what has become a $1bn business, with revenues generated from five continents.
Bally’s move into the online slot business has been a late one compared to many of its main rivals such as the Las Vegas-based IGT and the Austrian company Novomatic. However, in June 2013 the first online slots were released which included the wolf-inspired Wild Huskies and the Aztec-themed Mayan Treasures. Many more slots are expected to be released online and for mobile by this global gaming juggernaut, which is great news for fans of their games.
