The mid-sized Phillipines-based slots studio was established in 2019 by a group of seasoned industry professionals. The company made its name in creating casino games and slots that have a fishing theme. SimplePlay operates a team of fewer than 100 employees and although it mainly supplies its games to slots aggregators, it also runs an operator-focused ‘E-Games Lobby’.
Soon after its launch SimplePlay launched several new slots titles like Cai Shen Dao, and Zeus. In a departure from how new studios operate, SimplePlay did not release one game at a time but instead came up with a library of games when it launched. However, it was not until 2022 that the company had its breakout success with the title Golden Legacy. Although it was based on an Asian theme like many of its other slots, the cinematic aspect made it a popular slot game worldwide. Other notable released include Vanessa, Chang Thai and Volley Beauties.
SimplePlay has also been credited with interesting innovations and slots mechanics since its inception. Some of them include switching volatility, model selection and wild lock respin. SimplePlay has been nominated several times at the International Gaming Awards.
