Online casino slot developer Aristocrat has released its debut Facebook app on the social networking site and has already hit the 500,000 downloads mark.
Aristocrat launched the new social app a few weeks ago and its success has exceeded all expectations. The app is called Heart of Vegas and allows players to enjoy free play versions of some of the popular Aristocrat slots.
The app has been released in partnership with the recently Aristocrat-purchased Product Madness and due to the early success of Heart of Vegas, further Aristocrat slots content is expected to be released on Facebook in the coming months.
Aristocrat Managing Director of Strategy and Business Development Craig Billings said “We are absolutely thrilled with the tremendous response Facebook users have had to Heart of Vegas. Social gaming is an important pillar in Aristocrat’s online strategy, so it’s very exciting to see our first game with the Product Madness team achieving such success.”
Co-Founder of Product Madness Lior Shiff stated “When we first joined the Aristocrat team, our vision was to combine Aristocrat’s popular game library with our powerful social technologies and expertise. That vision is already coming to fruition, and we expect even better results in the near future.”