Online slot developer BetOnSoft has confirmed that it has re-branded to Saucify in a shock move this week.
The renowned developer that is responsible for popular slot titles such as Bucksy Malone, Horn of Plenty, Molten Moolah, Samba Spins, and Tomahawk will now operate under the Saucify brand name with immediate effect.
The developer stated that it was keen to re-brand to a name that better reflected its business ethos and also stood out in a market that was becoming more competitive than ever with new brands entering on a frequent basis.
It has also been alleged that the company was keen to distance itself from its similar name to that of troubled developer Betsoft Gaming that recently had its gaming licence suspended by the Alderney Gambling Control Commission.
A statement from BetOnSoft read “The name is a perfect fit for what we have done for the last eight years and what we intend to continue doing in the future – spicing up the gaming the market with some of the best casino content available on desktop and on mobile.”
The statement continued “In truth, BetOnSoft wasn’t the most dynamic of names and didn’t reflect our unique and innovative offering. Our branding, marketing and messaging will all benefit as a result of our new corporate identity.”