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NetEnt agrees major new licensing deal with Rank Group

Players at Rank’s two major gaming sites, Grosvenor Casinos and Mecca Bingo, will soon be able to access a wide range of NetEnt slots. This is thanks to a new agreement between the two gaming companies, which is expected to generate millions in new revenues for both businesses.

Many of NetEnt’s slots, such as the legendary Gonzo’s Quest and the popular low volatility slot Starburst, will soon be available in both mobile and desktop versions. The date of when these games will be introduced to Grosvenor Casinos and Mecca Bingo has not yet been released, but it is expected fairly soon.

Speaking of the new licensing deal, NetEnt Managing Director Enrico Bradamante said, “I am delighted to enter into this partnership that will further drive growth for us in the important UK market. I am confident that we can support Rank in growing its digital business and that our award-winning games will be much appreciated by Rank’s customers.”

Rank Group Digitial Head of Casino Ciara Nic Liam added: “NetEnt has a proven track record in the UK market and we look forward to extending our offering with games from its portfolio that we know will resonate well with our players.”

Rank gaming sites currently only accept UK customers. There brands are highly recognizable in this market due to their large land-based presence.