888 Holdings plc rebrands to evoke plc

evoke plc will be the new home for igaming brands William Hill, Mr Green, and 888

evoke plc logo, blue text on purple background

Evoke plc has officially launched today following its rebrand from 888 Holdings plc. The company is well-known internationally for its renowned brands such as William Hill, 888sport, 888casino, 888poker, and Mr Green.

Aligning values

Evoke’s primary objective is to make life more interesting for players by providing them with exceptional betting and gaming experiences. To achieve this, the company will capitalize on its strengths, which include proprietary technology and award-winning content. Evoke aims to drive growth while prioritizing player safety as a fundamental aspect of its operations.

The rebranding to evoke represents a significant step for the company as it aligns with its core values. By unifying its colleagues under a single identity, evoke aims to strengthen its strategic framework and value creation plan, ultimately realizing its substantial potential.

Brands not changing

Despite the rebranding, all of the consumer-facing brands, such as William Hill, 888casino, 888sport, 888poker, and Mr Green, will continue to operate under their original names. This ensures continuity and familiarity for players who have come to recognize and trust these brands.

The launch of evoke marks an exciting new chapter for the company as it seeks to further solidify its position in the betting and gaming industry. With its portfolio of renowned brands and a commitment to providing exceptional experiences, evoke is well-positioned to thrive in an increasingly competitive market.

As the company embarks on this new venture, it remains dedicated to delivering innovative products and services that meet the evolving needs of its customers. By combining cutting-edge technology, engaging content, and a focus on player safety, evoke aims to create a truly immersive and enjoyable betting and gaming experience for all its players.

With the official launch of evoke, the company is set to continue its growth trajectory and establish itself as a leader in the industry.

Per Widerström, CEO of evoke plc, commented: “Today marks the start of evoke’s exciting future. By bringing our business together under a single, unifying brand identity, evoke reflects our future-focused mindset and our commitment to bringing world-class betting and gaming experiences to our customers all over the world.

With our clear strategic framework and value creation plan, we are confident that we can cement evoke’s place at the heart of the global betting and gaming industry for years to come.
– Rushabh

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