Light & Wonder has recently made a significant investment by acquiring a 20% equity stake in Bang Bang Games Limited, a slot studio recognised for its exceptional content and innovative mechanics in the UK and European markets.
Strategic move
The collaboration between Bang Bang and Light & Wonder is facilitating the expansion of Bang Bang’s presence in North America, marking a strategic move to enhance its global reach. The decision to invest in Bang Bang underscores Light & Wonder’s ongoing dedication to providing a conducive environment for game studios to flourish and achieve success. Beyond merely offering distribution support, Light & Wonder is committed to fostering the growth of studios through comprehensive assistance.
Spark programme
Through the Light & Wonder Spark programme, game studios are empowered with essential resources, expertise, and market opportunities vital for their development. This initiative facilitates close collaboration, enabling studios like Bang Bang to access strong distribution channels and realise their full potential, thereby facilitating their entry into new markets.
Stuart Banks, managing director global partnerships igaming, at Light & Wonder said:
We’re incredibly pleased to welcome Bang Bang as a partner.
They’re a talented team with a proven track record and an exciting and engaging vision.”
This investment is a great example of how we support studios through the Light & Wonder Spark programme – helping them grow, scale and succeed on a global stage.”
Frank McPolin, CEO of Bang Bang, said:
We’re incredibly proud to take this next step in our journey with Light & Wonder.
Being part of the Light & Wonder Spark programme has already opened up fantastic opportunities for us and this investment is a strong endorsement of the work we’re doing.”
With Light & Wonder’s support, we’re in a great position to build on that momentum, grow our reach and deliver even more bold, creative content to players globally.”
