UK-based gaming developer Betdigital has been bought by Australian company NYX Gaming Group for $35.4m ( €31.2m or £24.6m). The deal is just the one of a series of acquisitions by NYX, who have aggressively maneuvered themselves into a strong position in the casino software industry.
Only 2 months ago NYX announced the takeover Openbet, which was a much larger deal for the company. The purchase of Betdigital will allow them to bolster their portfolio and tap into the company’s advanced gaming technology.
Commenting on the deal NYX CEO Matt Davey said, “In Betdigital, we have identified an asset that will strengthen our reach and underpin the global content strategy of the company. Particularly, Betdigital allows NYX to strengthen its position in the UK market, providing another unique flavour of regional expertise and omni-channel content that will benefit NYX and OpenBet customers and shareholders immediately and over the long-term.”
Betdigital CEO Heath Samples also commented, noting: “We are well-positioned to help NYX gain maximum returns from their plans for omni-channel expansion. Being a part of the NYX family will accelerate Betdigital’s growth story by leveraging the cross sell opportunities available with the NYX customer base and by providing them with world-class content.”