NYX Gaming Group has announced to the market that it has a binding agreement to purchase Openbet from the private equity company Vitruvian Partners LLP.
The total price tag to acquire Openbet’s B2B business is expected to total £270m (€338m or $386m). NYX will be supported in their bid from bookmakers William Hill and Sky Bet, who both currently use the Openbet software within their gaming site networks.
NYX Gaming, who already own the NextGen slots catalogue, will further their collection with a broad range of Openbet slots. Not to mention all the deals Openbet have with other providers such as Endemol Games and Blue Print Gaming.
Matt Davey, NYX Gaming CEO commented: “The acquisition of OpenBet by NYX completes the portfolio of industry-leading products and services we offer to our customers. They are two highly complementary businesses with key strengths in regulated markets, technology services and gaming content. It positions NYX as the leading provider of B2B betting and gaming solutions on a global scale. We are looking forward to working with OpenBet and their customers to help them to deliver world class experiences to their players.”
Jeremy Thompson-Hill, CEO of OpenBet commented: “The joining of OpenBet and NYX is a natural union born out of synergies in product, the customer base and, importantly, culture. It will enable us to leverage our knowledge, strengths and resources to deliver our customers with best-in-class products and technologies across all verticals and channels.”
