NextGen Gaming was formed in 1999, providing casino software for a growing market of online casinos. The business expanded rapidly, especially in the area of slot games, which attracted interest from other gaming companies. In 2011 the business was merged with NYX Interactive to form the NYX Gaming Group. The slot game development part of the business is still called NextGen Gaming and at the end of 2012 reported the release of their 600th game available through their QuickFire product. The company also offers many more through multiple distributors.
As a slot game developer NextGen provide several services. They have successfully replicated land based slot machines under license for playing online. For example, the Spielo slot Medusa and the 25 payline 300 Shields have both been made available internet casinos through NextGen. As well as Spielo games, NextGen have been involved in the release of some of the Aristocrat slots online.
The company also build their own titles such as the 5 reel slot Snake Charmer and the mystical Merlin’s Millions, providing them across a range of platforms including online, mobile and through social media. The company’s presence in the social gaming market has not gone unnoticed and in May 2012 they were awarded the Social Gaming Supplier of the Year by EGR Magazine.
A significant USP for NextGen Gaming has been their slots technologies such as true reel bounce, multiple in-game features and rich quality sounds. This has helped some of their slot titles become household names such as the multi-platform Dr Love and the fun Joker Jester.
NextGen’s strong position in the B2B gaming market as well as their robust cross-platform technology means they will be around for a long time.