AvatarUX was established in 2019 and distributes most of its games through the Yggdrasil network. In the company’s first year, it had quickly established itself as a creative new developer, thanks to the launch of widely popular titles like BountyPop and CherryPop. Both those games proved to be highly popular and this developer grew from strength to strength, as evidenced by the awards it has won over the years.
While the games that the Malta-based company develops continue to be popular, AvatarX’s technical focus and infrastructure have also been notable. AvatarUX has emerged as one of the leading online slots games suppliers in the industry.
Game mechanics
One of the most important achievements of the company was the development of its proprietary game mechanics “PopWins”. The mechanics offering is the anchoring feature of most of the games that AvatarX has released over the years. PopWins enables players to have longer spin sessions. The mechanics increase the length of the games and thereby, the possibilities of wins for the players.
While the development of the PopWins gaming mechanics was an important milestone for AvatarUX, the company continued to develop further innovative gaming mechanics. By using PopWins as the basis of its gaming mechanics, the sslot game developer later created MultiPop, which was developed as a variant of the former. In MultiPop mechanics, the symbols pop, and then a multiplier is applied. The symbol that pops is then replaced by a new one, and a new multiplier is applied.
As a result of the mechanics, the higher the number of pops in a spin, the higher the value of the multiplier. The gaming mechanics were introduced in the game Zombie ePOPalypse for the first time, and more games are being worked upon, which would offer a unique experience for slot players.
StickyPop mechanic
Another variation of the ‘pop’ family of gaming mechanics developed by AvatarUX is StickyPop. Like the original PopWins, this gaming mechanics is also geared towards introducing greater variety. AvatarUX studios launched the feature for the first time in the Irish-themed Pop O’Gold online slot game.
Due to the success of the different gaming mechanics developed by the studio so far, the company has continued to work on the development of more innovative gaming mechanics. The latest ones introduced include Xpops and Popscade, which became the latest additions to the family of ‘pops’ gaming mechanics. Both these gaming mechanics were included in the game GemPops. In 2023, AvatarUX won the Game Mechanic of the Year Award at the Game Developer Awards.
Recognition for work
Innovation has been a consistent theme at AvatarUX and two years after its launch, it introduced its proprietary RGS (remote gaming server). In the same year, the developer was also awarded the prestigious SBC Awards 2021 in the game innovation category. This was followed up with the Slot Supplier Rising Star at EGR Awards in 2022 and adding Game Mechanic of the Year Award at the Game Developer Awards in 2023. In addition to Yggdrasil Gaming, AvatarUX also makes games for Games Global and Relax Gaming. It also supplies games through Reevo’s aggregator platform.
